Introduction
Instagram has become a powerful marketing tool for wellness professionals, allowing them to reach new clients, showcase their expertise, and build an engaged community. However, simply posting great content isn’t enough. To maximise your reach and visibility, using the right Instagram hashtags for wellness and holistic health is essential.
Hashtags help categorise your content, making it discoverable to users interested in wellness, alternative medicine, and holistic health. Whether you’re a yoga instructor, nutritionist, Reiki healer, or functional medicine practitioner, this guide will provide you with the best hashtags and strategies to enhance your Instagram presence and grow your business.
Why Hashtags Matter for Wellness Businesses on Instagram
Hashtags are much more than just keywords—they act as search tools that help Instagram’s algorithm understand your content and serve it to the right audience. Here’s why they matter:
- Increase Discoverability: Posts with hashtags reach a wider audience beyond your followers.
- Engage with Niche Communities: Hashtags help you connect with like-minded people and potential clients.
- Improve Content Performance: Strategic hashtag use can boost post engagement and profile visits.
- Stay Relevant in Your Industry: Trending and industry-specific hashtags keep you visible in wellness circles.
Understanding how to use Instagram hashtags for wellness and holistic health can make a significant impact on your marketing success.
Types of Instagram Hashtags for Wellness & Holistic Health
Industry-Specific Hashtags
These hashtags relate directly to the wellness and holistic health industry. They help Instagram categorise your content under broader wellness topics.
Examples:
- #HolisticHealth
- #MindBodySoul
- #WellnessCoach
- #SelfCareRituals
- #AlternativeMedicine
Niche-Specific Hashtags
If you specialise in a particular wellness practice, using niche hashtags ensures your content reaches the right audience.
Examples:
- #YogaForStress
- #ChakraHealing
- #PlantBasedLiving
- #AyurvedaLifestyle
- #MeditationDaily
Community Hashtags
These hashtags help you engage with wellness communities and create connections.
Examples:
- #WellnessWarrior
- #HealthyLivingCommunity
- #SpiritualEntrepreneur
- #MindfulnessMatters
- #EnergyHealing
Local & Business Hashtags
For those offering in-person services, location-based hashtags help attract clients in your area.
Examples:
- #LondonWellnessCoach
- #NYCReiki
- #LAHolisticTherapist
- #DublinYoga
- #SydneyHealthCoach
Branded Hashtags
Creating a unique hashtag for your business helps clients and followers engage with your brand.
Examples:
- #WellnessWith[YourName]
- #YourBusinessName
- #HolisticHealingBy[YourName]
Encourage clients to use your branded hashtags when sharing their wellness journeys with your services.
How to Find the Best Hashtags for Your Wellness Business
Finding the right hashtags involves research and testing. Here are some simple ways to discover the best ones:
- Use Instagram Search – Type in wellness-related keywords and note the most popular hashtags.
- Check Competitors & Influencers – Look at what successful wellness professionals are using.
- Use Hashtag Research Tools – Tools like Hashtagify, Display Purposes, and Instagram Insights provide insights into hashtag popularity.
- Test & Track Performance – Use different hashtags and analyse which ones generate the best engagement.
Best Practices for Using Hashtags on Instagram
Choosing the Right Number of Hashtags
Instagram allows up to 30 hashtags per post, but using all 30 isn’t always necessary. Research suggests that 10-15 well-targeted hashtags work best for engagement.
Mixing High, Medium, and Low-Competition Hashtags
To increase your chances of ranking in searches, use a mix of:
- High-competition hashtags – Broad but widely used (e.g., #WellnessJourney, #SelfCareSunday).
- Medium-competition hashtags – Niche-focused and moderately competitive (e.g., #HolisticHealing, #ReikiEnergy).
- Low-competition hashtags – Specific, smaller communities where ranking is easier (e.g., #HerbalMedicineCoach, #MindfulNutritionist).
Hashtag Placement: Caption vs. Comments
- Placing hashtags in the caption can help visibility but may look cluttered.
- Adding hashtags in the first comment keeps captions cleaner while still allowing Instagram to categorise the post.
Test both approaches and see which generates better engagement for your content.
Refreshing Your Hashtag Strategy Regularly
- Avoid using the same set of hashtags in every post; Instagram may reduce your reach.
- Rotate different hashtag sets depending on your content type (e.g., client testimonials, product promotions, educational posts).
Avoiding Banned & Shadowbanned Hashtags
Some hashtags are banned by Instagram due to misuse or spam activity. Using them can limit your post’s visibility.
How to check if a hashtag is banned:
- Search for the hashtag on Instagram.
- If the hashtag page shows a limited number of posts, it may be restricted.
Hashtag Strategies for Different Types of Wellness Content
Hashtags for Wellness Coaches & Holistic Healers
- #HolisticCoach
- #MindsetShift
- #WellnessWisdom
Hashtags for Yoga & Meditation Businesses
- #YogaEveryDay
- #MindfulnessMatters
- #InnerPeace
Hashtags for Nutritionists & Health Coaches
- #PlantBasedNutrition
- #HealthyGut
- #FoodAsMedicine
Hashtags for Alternative & Energy Healing
- #EnergyHealing
- #ChakraAlignment
- #ReikiMaster
Hashtags for Local Wellness Businesses
- #LondonWellnessCoach
- #NYCYogaStudio
- #SydneyAcupuncture
Measuring Hashtag Performance & Adjusting Your Strategy
Use Instagram Insights to track how well your hashtags perform. Monitor:
- Reach & Impressions from Hashtags – How many users discovered your post via hashtags.
- Engagement Levels – Which hashtags generate the most likes, comments, and shares.
- Profile Visits – Are your hashtags driving people to check out your profile and services?
Conclusion & Next Steps
Using the right Instagram hashtags for wellness and holistic health can significantly improve your reach and engagement. By implementing a strategic mix of industry, niche, community, and branded hashtags, you’ll increase visibility and attract ideal clients.
Looking to streamline your wellness business operations? ZenPass helps wellness professionals manage bookings, client interactions, and scheduling with ease—so you can focus on growing your brand.
Start optimising your Instagram hashtag strategy today and watch your wellness business thrive!
